Helping TV & Film Creators Pitch Projects More Effectively
My SMASH Media is a web platform that helps TV and film producers create compelling project pitches while enabling decision-makers to discover, evaluate, and connect with creators. Working in a fast-paced startup environment, the project provided opportunities for rapid design iteration and continuous product evolution.
As the lead designer, I worked closely with the design team to shape the end-to-end UX and UI of the platform, defining user flows, creating interface designs, and conducting user testing. Collaboration with developers throughout implementation ensured a seamless handoff and a high-quality final product.
Following the MVP launch, the platform evolved with new features, including expanded templates, goal selection, collaboration tools, project discovery and sharing, and a dedicated experience for decision-makers. The UI was also refreshed to align with SMASH’s updated brand identity in partnership with an external branding agency, creating a cohesive and polished user experience.
Process
Following the Double Diamond framework (Discover, Define, Develop, Deliver), I began by researching the target audience to understand their needs, pain points, and industry expectations. Early insights from SMASH partners helped identify the key information producers need when pitching film and TV projects. These findings informed the creation of an initial user journey, which guided the development of the experience and its evolution into high-fidelity, brand-aligned designs.
After some workshopping, I translated my findings into sketches. From there, I developed the strongest ideas into wireframes and low-fidelity prototypes.
With new user feedback in hand, we arrived at a high-fidelity MVP prototype, which allowed me to work with the development team to deliver a polished, functional final product that met the client’s goals.
Design system
The project also involved creating a design system for our team. The goal was to provide a consistent set of design guidelines, patterns, and components. By establishing this system, we streamlined workflows, reduced duplicated effort, and accelerated the delivery of high-quality designs. It also improved collaboration and communication among designers, developers, and stakeholders.